Velixio has previously delivered solutions for VR-based game shows for live TV broadcasts, incorporating elements of direct viewer participation. Based on these experiences, the company is currently undergoing a strategic pivot to position itself within the domain of Streaming and Video Content Creation.
The new Velixio platform aims to offer easy-to-use tools, resources and community support to empower Video Content Creators to realize and monetize their creative visions and build successful businesses around their content – growing their audience and driving engagement, conversion and monetization while saving time and effort.
TECHPROS is supporting Velixio in their repositioning efforts by assisting in market/user research and facilitating processes to specify the company's updated product strategy and development roadmap.